Authors :
Ishmael Kamara
Volume/Issue :
Volume 11 - 2026, Issue 7 - July
Google Scholar :
https://tinyurl.com/4csjd7xr
Scribd :
https://tinyurl.com/5anduyv3
DOI :
https://doi.org/10.38124/ijisrt/26jul887
Note : A published paper may take 4-5
working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and
ResearchGate.
Abstract :
The rapid expansion of digital technologies has transformed how organizations collect, store, and use personal
information. While data has become a critical asset for innovation and economic growth, it has also introduced significant
risks related to privacy, security, and public trust. This paper examines the evolving landscape of data protection in the
digital age, analyzes the challenges organizations face in safeguarding sensitive information, and evaluates strategies for
building trust through responsible data governance. Drawing on recent research, regulatory developments, and industry
practices, the paper argues that effective data protection requires a combination of technological safeguards, ethical
decision-making, and transparent communication with users.
References :
- Auxier, B., Rainie, L., Anderson, M., Perrin, A., Kumar, M., & Turner, E. (2022). Americans and privacy: Concerned, confused, and feeling lack of control over their personal information. Pew Research Center.
- ENISA. (2021). ENISA threat landscape 2021. European Union Agency for Cybersecurity.
- Kuner, C. (2020). Transborder data flows and data privacy law. Oxford University Press.
- Martin, K., & Murphy, P. (2017). The role of trust in consumer relationships. Journal of Consumer Affairs, 51(3), 673–702.
- Reinsel, D., Gantz, J., & Rydning, J. (2018). The digitization of the world: From edge to core. International Data Corporation (IDC).
- Verizon. (2023). Data breach investigations report. Verizon Enterprise.
The rapid expansion of digital technologies has transformed how organizations collect, store, and use personal
information. While data has become a critical asset for innovation and economic growth, it has also introduced significant
risks related to privacy, security, and public trust. This paper examines the evolving landscape of data protection in the
digital age, analyzes the challenges organizations face in safeguarding sensitive information, and evaluates strategies for
building trust through responsible data governance. Drawing on recent research, regulatory developments, and industry
practices, the paper argues that effective data protection requires a combination of technological safeguards, ethical
decision-making, and transparent communication with users.