Demographic Factors Influencing Consumer Behavior on Online Grocery Shopping During COVID-19: Evidence from Bangladesh

Authors : Asaf-Ud-Daula; S. M. Rifat Hassan

Volume/Issue : Volume 8 - 2023, Issue 3 - March

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This study aims to investigate the impact of COVID-19 on the rapid growth of online grocery shopping in Dhaka city. This study measures the replacement of the traditional grocery market by an online market along with a bigger scope of consumers. During this COVID-19 pandemic, the whole world is solely depending on online shopping and no other alternatives are left while trying to stop the dispersal of COVID-19. The data for this research is collected through an online survey. A structured questionnaire with a five-point Likert scale is used and the sample size is 300 online consumers residing in Dhaka city. Data are analyzed using frequency distribution and multiple regression analysis. Results demonstrate that the COVID19 outbreak has had a significant influence on the expansion of online grocery shopping in Dhaka city, except there is a chance of shifting back to traditional shopping at the end of the pandemic. The impact is significant on consumers' demographic factors in switching online from offline.

Keywords : Online Grocery Shopping; Consumer Behavior; COVID-19; the Impact of the Pandemic; Demographic Factors.


Paper Submission Last Date
30 - June - 2023

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

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