Authors :
Asaf-Ud-Daula; S. M. Rifat Hassan
Volume/Issue :
Volume 8 - 2023, Issue 3 - March
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/3lztkBt
DOI :
https://doi.org/10.5281/zenodo.7767399
Abstract :
This study aims to investigate the impact of
COVID-19 on the rapid growth of online grocery
shopping in Dhaka city. This study measures the
replacement of the traditional grocery market by an
online market along with a bigger scope of consumers.
During this COVID-19 pandemic, the whole world is
solely depending on online shopping and no other
alternatives are left while trying to stop the dispersal of
COVID-19. The data for this research is collected
through an online survey. A structured questionnaire
with a five-point Likert scale is used and the sample size
is 300 online consumers residing in Dhaka city. Data are
analyzed using frequency distribution and multiple
regression analysis. Results demonstrate that the COVID19 outbreak has had a significant influence on the
expansion of online grocery shopping in Dhaka city,
except there is a chance of shifting back to traditional
shopping at the end of the pandemic. The impact is
significant on consumers' demographic factors in
switching online from offline.
Keywords :
Online Grocery Shopping; Consumer Behavior; COVID-19; the Impact of the Pandemic; Demographic Factors.
This study aims to investigate the impact of
COVID-19 on the rapid growth of online grocery
shopping in Dhaka city. This study measures the
replacement of the traditional grocery market by an
online market along with a bigger scope of consumers.
During this COVID-19 pandemic, the whole world is
solely depending on online shopping and no other
alternatives are left while trying to stop the dispersal of
COVID-19. The data for this research is collected
through an online survey. A structured questionnaire
with a five-point Likert scale is used and the sample size
is 300 online consumers residing in Dhaka city. Data are
analyzed using frequency distribution and multiple
regression analysis. Results demonstrate that the COVID19 outbreak has had a significant influence on the
expansion of online grocery shopping in Dhaka city,
except there is a chance of shifting back to traditional
shopping at the end of the pandemic. The impact is
significant on consumers' demographic factors in
switching online from offline.
Keywords :
Online Grocery Shopping; Consumer Behavior; COVID-19; the Impact of the Pandemic; Demographic Factors.
