Authors : Vo Thi Thu Hong; Vo Tuan Vu

Volume/Issue : Volume 11 - 2026, Issue 6 - June

Google Scholar : https://tinyurl.com/numhdu72

Scribd : https://tinyurl.com/mr3mmnke

DOI : https://doi.org/10.38124/ijisrt/26jun341

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Digital transformation is reshaping the banking industry by introducing new technologies, changing work processes, and creating increasing demands for employee adaptability. In this context, maintaining employee work motivation has become a critical challenge for commercial banks seeking sustainable performance and competitive advantage. This study investigates the determinants of employee work motivation during digital transformation using empirical evidence from the Vietnamese banking sector. Drawing upon Herzberg’s Two-Factor Theory, Human Capital Theory, and Digital Human Resource Management literature, the study examines the effects of salary and benefits, training and promotion opportunities, working environment and conditions, relationship with supervisors, relationship with colleagues, and job empowerment on employee work motivation. Data were collected from 122 employees working at HDBank’s Tien Giang Branch Cluster and analyzed using Cronbach’s Alpha, Exploratory Factor Analysis (EFA), Pearson correlation analysis, and multiple regression analysis. The findings indicate that all six factors positively influence employee work motivation. Salary and benefits emerged as the strongest predictor, followed by training and promotion opportunities, working environment and conditions, relationship with supervisors, job empowerment, and relationship with colleagues. The proposed model explains 68.2% of the variance in employee work motivation. The study contributes to the growing literature on employee motivation in digitally transforming organizations and provides practical implications for managers seeking to enhance workforce engagement and organizational effectiveness. The findings suggest that successful digital transformation requires not only technological investment but also strategic attention to employee development, empowerment, and workplace support systems.

Keywords : Employee Motivation; Digital Transformation; Banking Industry; Human Resource Management; Employee Empowerment; Vietnam.

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