Developing Brand Identity of Thai MOOC Project in Promoting Life-Long Learning

Authors : Pichai Pusumpun

Volume/Issue : Volume 4 - 2019, Issue 9 - September

Google Scholar :

Scribd :

Thai Massive Open Online Course Project or Thai MOOC is part of Thai government initiatives that aims to open educational opportunities for Thai People nationwide to enable them to study at no costs. Due to its early stage, there is a need for assessing brand communication of Thai MOOC through the use of action research. The implementation of action research involves participation and reflection of researcher as a partner. The brand communication plan is achieved by lessons learned as part of knowledge creation while practicing. The emphasis is on developing efficient and effective communication plan for promoting identity of Thai MOOC’s project in supporting life-long learning for Thai people.

Keywords : Brand, Brand Identity, Thai MOOC, Life- Long Learning.


Paper Submission Last Date
31 - October - 2022

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.