Thai Massive Open Online Course Project or
Thai MOOC is part of Thai government initiatives that
aims to open educational opportunities for Thai People
nationwide to enable them to study at no costs. Due to
its early stage, there is a need for assessing brand
communication of Thai MOOC through the use of
action research. The implementation of action research
involves participation and reflection of researcher as a
partner. The brand communication plan is achieved by
lessons learned as part of knowledge creation while
practicing. The emphasis is on developing efficient and
effective communication plan for promoting identity of
Thai MOOC’s project in supporting life-long learning
for Thai people.
Keywords : Brand, Brand Identity, Thai MOOC, Life- Long Learning.