Authors : Irhum Rehman; Aaliyan Shafiq; Mushaim Raza Choudhary

Volume/Issue : Volume 11 - 2026, Issue 2 - February

Google Scholar : https://tinyurl.com/47tzr9rs

Scribd : https://tinyurl.com/55b4837r

DOI : https://doi.org/10.38124/ijisrt/26feb245

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Background: The culture of dieting has grown more prevalent, frequently associated with feelings of guilt regarding food, body dissatisfaction, and compromised mental health. In Asian cultural contexts, where food holds significant social and emotional significance, societal norms concerning body image and eating behaviours may produce conflicting messages that influence individuals' relationships with food. Psychological research emphasizes the importance of examining eating behaviours beyond mere nutritional outcomes, particularly concentrating on disordered eating patterns and social pressures. Objective: This article aims to challenge the normalization of dieting culture, raise awareness of disordered eating behaviours, and examine the impact of societal and peer pressure on body image, food-related attitudes, and psychological well-being. Method: This article utilizes a qualitative, narrative review methodology, drawing on established psychological and social literature related to food psychology, eating behaviours, and body image. Scholarly sources were examined to identify enduring psychological, cultural, and social factors influencing eating behaviours. Discussion: The literature review shows that social norms that focus on appearance and the culture of dieting lead to unhealthy eating habits, guilt about food, and a bad body image. Internal factors, including emotional regulation and selfperception, alongside external factors such as familial expectations, peer influence, and media exposure, were recognised as significant contributors to these experiences, particularly within Asian societies. Conclusion: The article emphasizes that the food itself is not the primary issue; rather, the perception of food requires greater focus. This conversation promotes a more compassionate and psychologically informed perspective on eating behaviours and overall health by increasing awareness and diminishing the normalization of dieting culture.

Keywords : Food Psychology; Diet Culture; Disordered Eating; Body Image; Mental Well-Being; Societal Pressure

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