Authors : V. Radha; S. Deepthi; M. Pavan Kumar Purnayya; G. Dileep Kumar; A. K. V. Koushik; V. Satish; N. Venkateswarlu

Volume/Issue : Volume 11 - 2026, Issue 3 - March

Google Scholar : https://tinyurl.com/6cwe2saj

Scribd : https://tinyurl.com/bdf88wwc

DOI : https://doi.org/10.38124/ijisrt/26mar1662

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : The agricultural supply chain in India is largely dependent on multiple intermediaries, resulting in reduced profits for farmers and increased prices for consumers. Traditional mandi systems and retail chains often lack transparency, direct interaction, and price control for primary producers. To address these limitations, this paper presents Digital Green Market, a Farmer-to-Consumer (F2C) real-time web marketplace platform that enables direct digital trade between farmers and consumers. The system eliminates unnecessary intermediaries and provides a transparent, role-based, and scalable e- commerce environment for agricultural products. The platform supports multiple user roles including Farmers, Consumers, Bulk Buyers, and Admin, with features such as product listing, geolocationbased discovery, tiered product visibility, multilingual interface, OTP-based authentication, order tracking, and analytics dashboards. The system is implemented using a full-stack architecture with Next.js and React.js for the frontend, Node.js and Express.js for backend services, and MongoDB for persistent data storage. Testing results demonstrate improved accessibility, reduced supply chain friction, and better price fairness. The Digital Green Market platform serves as a scalable and practical solution for modernizing agricultural commerce through technology.

Keywords : Farmer-to-Consumer, Agricultural E-Commerce, Direct Market Platform, Supply Chain Digitization, Full-Stack Web Application.

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