Digital Literacy Using E-Peken in MSMEs: Bibliometric Analysis


Authors : Jessica Barbara Eugenie Patty; Indrawati Yuhertiana

Volume/Issue : Volume 8 - 2023, Issue 5 - May

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://shorturl.at/mtzGQ

DOI : https://doi.org/10.5281/zenodo.7981313

The increasing use of information and communication technology (ICT) in business has influenced the development of Micro, Small, and Medium Enterprises (MSMEs). E-peken, as an online platform for marketing specific Surabaya products, is the choice for MSMEs to expand their market and increase sales. This study uses bibliometric analysis to determine research developments related to digital literacy using E-peken in MSMEs. In conducting bibliometric analysis, researchers collected articles from Google Scholar with the help of Publish or Perish software published in the 2019-2022 period. They used VOSviewer software to analyze research patterns and trends. The mapping results from VOSViewer are divided into five research clusters. The results of this study provide insight into the need for more research on digital literacy in MSMEs that use E-peken as a marketing platform and how this affects their business performance. Further research on the factors that influence digital literacy and the use of E-packages in MSMEs also needs to be carried out to help MSMEs optimize the use of technology in their business

Keywords : Digital Literacy, E-Peken, MSME, Bibliometric.

CALL FOR PAPERS


Paper Submission Last Date
30 - April - 2024

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe