The increasing use of information and
communication technology (ICT) in business has
influenced the development of Micro, Small, and
Medium Enterprises (MSMEs). E-peken, as an online
platform for marketing specific Surabaya products, is
the choice for MSMEs to expand their market and
increase sales. This study uses bibliometric analysis to
determine research developments related to digital
literacy using E-peken in MSMEs. In conducting
bibliometric analysis, researchers collected articles from
Google Scholar with the help of Publish or Perish
software published in the 2019-2022 period. They used
VOSviewer software to analyze research patterns and
trends. The mapping results from VOSViewer are
divided into five research clusters. The results of this
study provide insight into the need for more research on
digital literacy in MSMEs that use E-peken as a
marketing platform and how this affects their business
performance. Further research on the factors that
influence digital literacy and the use of E-packages in
MSMEs also needs to be carried out to help MSMEs
optimize the use of technology in their business
Keywords :
Digital Literacy, E-Peken, MSME, Bibliometric.