Authors : Jefry Aulia Martha; Naswan Suharsono; Rachmad Hidayat; Ari Gunawan; Afis Baghiz Syafruddin

Volume/Issue : Volume 9 - 2024, Issue 10 - October

Google Scholar : https://tinyurl.com/3chh2zfk

Scribd : https://tinyurl.com/3nw7t7kz

DOI : https://doi.org/10.38124/ijisrt/IJISRT24OCT633

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Herbal Academy Group Indonesia, an MSME in Madiun, has proliferated since 2014 with herbal products that are beneficial for health. After BPOM tests and halal certification, they faced marketing and export challenges. The author proposes digital marketing optimization to increase market reach and export readiness, involving students in this activity as part of community service. This service aims to evaluate essential aspects in the digital marketing of herbal MSMEs in Madiun, including product quality, packaging, branding, and SEO, to support go-digital and export market expansion. The results of the assessment show that several areas need improvement. Solutions include digital marketing assistance and export certification to optimize global market potential. Implementing the service involves eight months of technical assistance in digital marketing and export. This service involves three stages of validation tests: material, media, and platform. The validation of the material showed an excellent assessment with an average of 84.33%, indicating that the material was relevant and precise. Media tests were also positive, scoring the highest strategy suitability and content authenticity scores. The platform's validation received excellent ratings in all aspects, including appearance, features, and regulatory compliance, with an average of 93.33%, indicating the platform's effectiveness in supporting Herbal MSMEs in Madiun. The application of technology and innovation for Herbal MSMEs in Madiun Regency. It covers digital marketing, SEO, e-commerce, and export technologies, including SCM tools and international databases.

Keywords : Digital Marketing, 9 Core of Marketing, MSMEs, Export Market.

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