Authors : Babjee Pothuraju

Volume/Issue : Volume 11 - 2026, Issue 3 - March

Google Scholar : https://tinyurl.com/4z5thy5v

Scribd : https://tinyurl.com/2w2j98r9

DOI : https://doi.org/10.38124/ijisrt/26mar631

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Abstract : The rapid advancement of digital technologies has significantly transformed the functioning of Indian democracy, particularly in the electoral process. In this context, the present study examines the impact of digital transformation on electoral reforms and the challenges associated with it in the journey towards Viksit Bharat 2047, with special reference to East Godavari District, Andhra Pradesh. The study focuses on key aspects such as voter awareness of digital electoral tools, perceptions regarding transparency, efficiency, and accessibility, the influence of digital campaigning and social media on voter behavior, and the challenges related to cybersecurity, misinformation, digital divide, and digital literacy. The study is based on primary data collected from 258 respondents using a structured questionnaire. The data is analyzed using descriptive statistics such as percentages, mean, and standard deviation, along with hypothesis testing through Chi-square analysis. The findings reveal that a majority of respondents are aware of digital technologies like EVMs and VVPAT, and they perceive digital electoral reforms positively in terms of improving transparency, efficiency, and accessibility.The results alsoindicate thatdigital campaigning andsocial media have a significant influence on voter behavior. However, challenges such as lack of digital literacy, misinformation, and digital divide remain critical concerns. The study concludesthat while digital transformation has strengthened the democratic process, addressing these challenges is essential to ensure an inclusive, secure, and effective electoral system, thereby contributing to the realization of Viksit Bharat 2047.

Keywords : Digital Transformation, Indian Democracy, Electoral Reforms, Digital Elections, Voter Behavior, Social Media, EVM, VVPAT, Digital Literacy, Cybersecurity, Misinformation, Digital Divide, Viksit Bharat 2047.

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