Authors :
Dr. Ghouse Mohiyaddin Sharif G.M; Maryam Hilal Abdullah Salim Al Jabri; Noor Said Mohamed Al Wahibi; Wasan Khalil Nabhan Al Mamari
Volume/Issue :
Volume 9 - 2024, Issue 5 - May
Google Scholar :
https://tinyurl.com/3zjz5huu
Scribd :
https://tinyurl.com/mwncxf4t
DOI :
https://doi.org/10.38124/ijisrt/IJISRT24MAY976
Abstract :
Handicraft is any country pride and craft
makers represent any country's culture by displaying
their products in the local market and abroad.
Handicraftmen having huge artisian skill but lack of
marketing techniques hinders their goal of reaching
national and international markets.
This paper aims to study the barricades and issues
of Omani caraftmen in marketing their products and
proposed a novel model by digital trnaformation of
marketing channels to solve their marketing short
commings.
Keywords :
Handicrafts, Marketing Skills,Digital Transformation.
References :
- Qasim Al-Mamari, Hamda Al-Shihi and Ali Al-Musawi. (2018). Handicrafts and Technological Integration in. HANDCRAFTS.
- Badar Almamari, Fakhriya Al-Yahayai, Mohammed Al-Amri. (2020). Traditional Omani Crafts approaches to identity. Technium Social Sciences Journal, 566-578.
- Dutton, R. (2002). Handicrafts in Oman and their role in rural community development. 341-352.
Handicraft is any country pride and craft
makers represent any country's culture by displaying
their products in the local market and abroad.
Handicraftmen having huge artisian skill but lack of
marketing techniques hinders their goal of reaching
national and international markets.
This paper aims to study the barricades and issues
of Omani caraftmen in marketing their products and
proposed a novel model by digital trnaformation of
marketing channels to solve their marketing short
commings.
Keywords :
Handicrafts, Marketing Skills,Digital Transformation.
