Digitized Agritourism as the Hub of Multifaceted Economic Development


Authors : Tamta Mamulaidze; Lluís Coromina; Otar Baghaturia

Volume/Issue : Volume 7 - 2022, Issue 6 - June

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3urcPZc

DOI : https://doi.org/10.5281/zenodo.6800671

Rural Tourism is considered to be a direction with high potential by the UNWTO(World Tourism Organization),whose stimulation is thought of as a factor of small and medium business sustainability. The Covid-19 pandemic has been causing unprecedented damage to tourism sector. Authorities of many countries have responded immediately to the crisis. UN Women Organization in cooperationwith the GeorgianFarmers’ Association has submitted the bill for Agrotourism Development to the parliament Agrarian Committee for Agritourism development (still without response).The article observes the potential results that can be might be achieved with the implementation of the indicated above law, as well as the prospects for the development of agritourism or rural tourism and the potential for digitalization in this sector. The development of agritourism as an independent tourism direction will be a kind of multiplicatorfor business in local community and also for national economy. The novelty of the proposed study is that digitization can connect traditional agriculture and modern trends of tourism. Agri sector, digitization of Agri-tourism and mutual cooperation will offer international customers a completely exclusive product.Creating a new industry and attracting additional financial resources from outside the country, for the development of the country's economy can be considered as a variety of exports, which is a novelty of the presented research. In this respect, agritourism can be considered as one of thealternative ways of promoting sustainable and multifunctional development of a specific community or region of Georgia as well as whole country.

Keywords : Tourism, ruralTourism, Agritourism Digitalization, export, bill

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