Authors :
Tamta Mamulaidze; Lluís Coromina; Otar Baghaturia
Volume/Issue :
Volume 7 - 2022, Issue 6 - June
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3urcPZc
DOI :
https://doi.org/10.5281/zenodo.6800671
Abstract :
Rural Tourism is considered to be a direction
with high potential by the UNWTO(World Tourism
Organization),whose stimulation is thought of as a factor
of small and medium business sustainability.
The Covid-19 pandemic has been causing
unprecedented damage to tourism sector. Authorities of
many countries have responded immediately to the
crisis.
UN Women Organization in cooperationwith the
GeorgianFarmers’ Association has submitted the bill for
Agrotourism Development to the parliament Agrarian
Committee for Agritourism development (still without
response).The article observes the potential results that
can be might be achieved with the implementation of the
indicated above law, as well as the prospects for the
development of agritourism or rural tourism and the
potential for digitalization in this sector.
The development of agritourism as an independent
tourism direction will be a kind of multiplicatorfor
business in local community and also for national
economy. The novelty of the proposed study is that
digitization can connect traditional agriculture and
modern trends of tourism. Agri sector, digitization of
Agri-tourism and mutual cooperation will offer
international customers a completely exclusive
product.Creating a new industry and attracting
additional financial resources from outside the country,
for the development of the country's economy can be
considered as a variety of exports, which is a novelty of
the presented research. In this respect, agritourism can
be considered as one of thealternative ways of promoting
sustainable and multifunctional development of a
specific community or region of Georgia as well as whole
country.
Keywords :
Tourism, ruralTourism, Agritourism Digitalization, export, bill
Rural Tourism is considered to be a direction
with high potential by the UNWTO(World Tourism
Organization),whose stimulation is thought of as a factor
of small and medium business sustainability.
The Covid-19 pandemic has been causing
unprecedented damage to tourism sector. Authorities of
many countries have responded immediately to the
crisis.
UN Women Organization in cooperationwith the
GeorgianFarmers’ Association has submitted the bill for
Agrotourism Development to the parliament Agrarian
Committee for Agritourism development (still without
response).The article observes the potential results that
can be might be achieved with the implementation of the
indicated above law, as well as the prospects for the
development of agritourism or rural tourism and the
potential for digitalization in this sector.
The development of agritourism as an independent
tourism direction will be a kind of multiplicatorfor
business in local community and also for national
economy. The novelty of the proposed study is that
digitization can connect traditional agriculture and
modern trends of tourism. Agri sector, digitization of
Agri-tourism and mutual cooperation will offer
international customers a completely exclusive
product.Creating a new industry and attracting
additional financial resources from outside the country,
for the development of the country's economy can be
considered as a variety of exports, which is a novelty of
the presented research. In this respect, agritourism can
be considered as one of thealternative ways of promoting
sustainable and multifunctional development of a
specific community or region of Georgia as well as whole
country.
Keywords :
Tourism, ruralTourism, Agritourism Digitalization, export, bill