The research objective measures the financial performance of companies in the trade, services & investment sector by taking seven companies listed on the Jakarta Stock Exchange during the 2014- 2018 period. The research method uses DuPont analysis through measurement of return on equity and return on assets that are useful in measuring the operating performance of a company. Detailed financial analysis of seven companies using the DuPont Analysis system shows that investing in PT Kresna Graha Investama Tbk, PT ABM Investama Tbk and PT Global Mediacom Tbk will result in higher returns to shareholders than investing in PT Bakrie and Brothers, PT Polaris Investama , PT Alakasa Industrindo Tbk and PT Saratoga Investama Sedaya Tbk.

Keywords : DuPont analysis, Financial Performance, Return On Asset, Return On Equity.