E-Commerce Trends and Their Impact on Retail Business


Authors : Vivek Mishra

Volume/Issue : Volume 11 - 2026, Issue 2 - February


Google Scholar : https://tinyurl.com/3urtbpyu

Scribd : https://tinyurl.com/yjt63bkc

DOI : https://doi.org/10.38124/ijisrt/26feb401

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Abstract : E-commerce, often known as electronic commerce, is the practice of purchasing and selling goods and services online. Due to its many benefits, both financial and non-financial, e-commerce is attracting a lot of attention from business owners. The internet is essential to e-commerce. Another interactive human communication tool that frequently takes the place of traditional media is the Web. New kinds of media products can be created thanks to the nature of the Web, which links multimedia and makes material and information accessible on widely dispersed websites. E-commerce has had a significant impact on daily living, trade, and government administration. Geographical distance no longer plays as much of a factor in establishing commercial partnerships because of e-commerce. Since it is relatively cheap to launch a retail website or a community of producers, wholesalers, and retailers, barriers to entry into many types of enterprises are lower. By establishing a virtual marketplace for consumers and companies alike, e-commerce has revolutionized trade and commerce. Both consumers and sellers have the opportunity to purchase and sell goods and services around-the-clock. As a result, e- commerce has become a major force behind global economic change. The swift adoption of e-commerce platforms in India is causing notable changes in consumer and corporate activities. Understanding the many recent e-commerce trends is the goal of this study since they facilitate growth and aid in the identification of company prospects. It also shows different e- commerce trends in India and illustrates the benefits and drawbacks of e-commerce.

Keywords : E- Commerce, Internet, Growth, Consumer Behavior, Digital Payments, Market, Online, Retail, M- Commerce, Consumer, Artificial Intelligence, E-Commerce, Markets, Impact, Expansion, Market Reach, Retailers, Supply Change, Retail Models, Employment, Consumer, E-Commerce, Growth, Change, Internet Connectivity, Competition, Digital Payments, Business, Growth Opportunities, Retail, Traditional Markets.

References :

  1. Mr. RANGANATHA Y: A Conceptual Study on Recent Trends in E-Commerce, JETIR August 2024, Volume 11, Issue 8
  2. Dr. Shiva Kumar B1, Mujammil Pasha: Impact of E-Commerce growth on local retail markets: A study on Chitradurga, Karnataka, June 2024 ShodhKosh: Journal of Visual and Performing Arts 5(6)
  3. Rashmi R , Dr. Seranmadevi: Study on Impact of Future Trends of E-commerce, International Journal for Multidisciplinary Research,  E-ISSN: 2582-2160.
  4. Dr.D.RAMESH KUMAR: A STUDY ON E –COMMERCE TRENDS AND ITS ADVANTAGES IN DIGITAL ERA, 2019 IJRAR June 2019, Volume 6, Issue 2.

E-commerce, often known as electronic commerce, is the practice of purchasing and selling goods and services online. Due to its many benefits, both financial and non-financial, e-commerce is attracting a lot of attention from business owners. The internet is essential to e-commerce. Another interactive human communication tool that frequently takes the place of traditional media is the Web. New kinds of media products can be created thanks to the nature of the Web, which links multimedia and makes material and information accessible on widely dispersed websites. E-commerce has had a significant impact on daily living, trade, and government administration. Geographical distance no longer plays as much of a factor in establishing commercial partnerships because of e-commerce. Since it is relatively cheap to launch a retail website or a community of producers, wholesalers, and retailers, barriers to entry into many types of enterprises are lower. By establishing a virtual marketplace for consumers and companies alike, e-commerce has revolutionized trade and commerce. Both consumers and sellers have the opportunity to purchase and sell goods and services around-the-clock. As a result, e- commerce has become a major force behind global economic change. The swift adoption of e-commerce platforms in India is causing notable changes in consumer and corporate activities. Understanding the many recent e-commerce trends is the goal of this study since they facilitate growth and aid in the identification of company prospects. It also shows different e- commerce trends in India and illustrates the benefits and drawbacks of e-commerce.

Keywords : E- Commerce, Internet, Growth, Consumer Behavior, Digital Payments, Market, Online, Retail, M- Commerce, Consumer, Artificial Intelligence, E-Commerce, Markets, Impact, Expansion, Market Reach, Retailers, Supply Change, Retail Models, Employment, Consumer, E-Commerce, Growth, Change, Internet Connectivity, Competition, Digital Payments, Business, Growth Opportunities, Retail, Traditional Markets.

Paper Submission Last Date
31 - March - 2026

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