Authors : Yisa Idris Oloruntoyin; Olufadi Balarabe Ayuba; Muhammed Sukurat

Volume/Issue : Volume 10 - 2025, Issue 7 - July

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DOI : https://doi.org/10.38124/ijisrt/25jul924

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Abstract : This study explores the effect of broadcast media on mobilising Nigerians for the enrolling into the National Identification Number (NIN) scheme. Broadcast media were used to spread information, raise awareness, and sway public opinion in light of the Federal Government's mandate for mandatory NIN registration, utilising as a theoretical framework, the agenda-setting and social responsibility theories. The results showed that while television and radio were important in raising awareness, their efficacy was hampered by misinformation, inadequate network coverage, and restricted access to broadcast content in rural areas. To increase public participation in NIN enrolment, the study suggests better media planning, focused communication tactics, and community-based programming.

Keywords : Broadcast Media, National Identification Number, Mobilisation, Public Awareness, Media Campaign.

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