Logistics performance is a crucial aspect of the success of any retail store, as it can significantly impact the store's image and customers' satisfaction. A wellmanaged logistics system can provide customers with faster delivery times, accurate order tracking, and easy returns, enhancing their trust in the store and creating a loyal customer base. On the other hand, poor logistics performance can lead to dissatisfied customers, damage the store's reputation, and negatively impact the store's success. This article explores the effect of logistics performance on the store's image and customers' satisfaction and provides insights into how retail stores can optimize their logistics systems to enhance their success.

Keywords : Logistics Performance, Retail Stores, Supply Chain, Customers' Satisfaction, Store Image, Customer Experience.