Authors : Renu; Bharat Bhushan Garg

Volume/Issue : Volume 10 - 2025, Issue 1 - January

Google Scholar : https://tinyurl.com/mvw48a6j

Scribd : https://tinyurl.com/2nu89uu7

DOI : https://doi.org/10.5281/zenodo.14744551

Abstract : The research provides an in-depth analysis of the way tv advertisements influence both children's behavior and family dynamics. It highlights that children are highly susceptible to the allure of advertisements, particularly those promoting toys, fast foods, and other consumer goods, which often shape their consumption preferences. Advertisements create an environment in which children’s view these products as essential, often leading to increased desires for material items. This exposure not only alters their instant picks however also fosters a term brand loyalty from an early age. Children, fascinated about the colorful and entertaining nature of TV ads, are normally less aware of the potential fitness implications of products advertised, especially unhealthy snacks and excessive-calorie foods. Their awareness is predominantly on a laugh and tasty elements of the advertisements rather than their content. On the opposite hand, mother and father are extra critical of the have an effect on of advertisements, with many expressing concerns approximately the poor effect on their children's health and life-style picks. They observe that classified ads result in bad eating habits, contributing to rising obesity stages and other health issues amongst children. Moreover, mother and father well known the sizeable role commercials play in shaping family purchasing selections.

Keywords : Children Behavior, Television Advertisements, Consumer Preferences, Brand Loyalty.

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