Authors :
Andy Wijaya; Sisca; Erbin Chandra
Volume/Issue :
Volume 5 - 2020, Issue 12 - December
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/2XcQihG
Abstract :
The era of digitization has drastically changed
the marketing patterns of entrepreneurs over the past
few decades. One of the most widely used media today is
social media, which is used to communicate and share
with consumers. This research explores the effectiveness
of marketing through social media that impact
increasing income while looking at challenges that can
reduce effectiveness. Data collection is done by
distributing online questionnaires to students who do
product marketing through social media platforms. The
results showed that students often use social media for
marketing their products but rarely get comments on
their posts. The results also showed that most students
said consumers often ask for information and buy
products after seeing posts about products on social
media. However, most consumers rarely purchase
products in large quantities and rarely buy other
variants of products sold by students. Also, most
consumers again rarely re-post and disseminate
information about product promotion through their
social media. The advice from this study results is that
students should take advantage of the polling, quiz, and
questioning features on social media to attract comments
from consumers. Students may also consider marketing
their products to companies outside the end consumer to
get orders in large quantities. Then, to encourage
consumers to re-post products, students can run events
such as giveaways, cashback, and free shipping, as well
as challenges.
Keywords :
Social Media, Effectiveness, Challenges, Marketing.
The era of digitization has drastically changed
the marketing patterns of entrepreneurs over the past
few decades. One of the most widely used media today is
social media, which is used to communicate and share
with consumers. This research explores the effectiveness
of marketing through social media that impact
increasing income while looking at challenges that can
reduce effectiveness. Data collection is done by
distributing online questionnaires to students who do
product marketing through social media platforms. The
results showed that students often use social media for
marketing their products but rarely get comments on
their posts. The results also showed that most students
said consumers often ask for information and buy
products after seeing posts about products on social
media. However, most consumers rarely purchase
products in large quantities and rarely buy other
variants of products sold by students. Also, most
consumers again rarely re-post and disseminate
information about product promotion through their
social media. The advice from this study results is that
students should take advantage of the polling, quiz, and
questioning features on social media to attract comments
from consumers. Students may also consider marketing
their products to companies outside the end consumer to
get orders in large quantities. Then, to encourage
consumers to re-post products, students can run events
such as giveaways, cashback, and free shipping, as well
as challenges.
Keywords :
Social Media, Effectiveness, Challenges, Marketing.
