This type of research is qualitative through a phenomenological approach, while the results show that the problem of poverty is a classic problem that until now has not been able to be overcome optimally, various programs implemented have not been able to reduce poverty rates and the tendency that the number of poor people increases over time, so policies based on improving people's welfare are needed through the motivation of self-reliance supported by selfemployment. by the aspects of money, training and guidance on an ongoing basis, in addition to government synergy between all stake holders and the business world, the world of education needs to be built to jointly prosper society macro and micro.

Keywords : Poverty, Strategy, Policy, Development, Economy.