Effects of Perceived Ease of Use, Perceived Usefulness, and Perceived Risk on Customer Interests of Using Mobile Banking Services with Gender as Moderating Variables (Study on BRI Customers in Dharmasraya Branch)

Authors : Tessa Mulfadina, Dr. Dessy Kurnia Sari, SE.M.Bus.

Volume/Issue : Volume 4 - 2019, Issue 4 - April

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/2X3fwgJ

This study aims to see the effect of perceived ease of use, perceived usefulness and perceived risk of mobile banking services by being moderated by gender to see differences in relevance between men and women in using mobile banking. The object of research is customers of Bank Bri Dhamasraya branch who are interested in using BRI mobile banking services, the research participants are all participants who have not used Bri’s mobile banking services and the research samples taken are in accordance with the criteria of respondents of at least 17 years, have not used Mobile Banking services, consider mobile banking services and live in Dharmasraya.

Keywords : Perceived Ease of Use, Perceived Usefulness, Perceived Risk, Intention to Use , Gender.


Paper Submission Last Date
31 - December - 2021

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