Emerging Green Product Marketing: With Specific Reference to Consumers of Metropolitan Cities


Authors : Anjli Shekher; Lovenish Sharma; Debashish Behera

Volume/Issue : Volume 7 - 2022, Issue 6 - June

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3OnO0FA

DOI : https://doi.org/10.5281/zenodo.6748378

As of late, social orders have become more worried about the regular habitat and more mindful of eco-accommodating or green items, as well as their security and government assistance, bringing about the development of green practices, and it is in this setting that the idea of green advertising has acquired overall importance. Green item showcasing involves advancing items that are seen to be harmless to the ecosystem. It involves a great many tasks that benefit society and the climate all in all, including item change, creation process changes, feasible bundling, and special upgrades. Green item promoting is a showcasing approach that effectively spurs customer interest for harmless to the ecosystem items and administrations by causing an extreme change in open discernment and consolidating general natural subjects into showcasing strategies. Natural debasement has sped up decisively during the last 10 years. This ascent in natural damage essentially affects customer conduct, bringing about a fast extension of the green item area. The need of great importance is to advance and scatter new choices and developments that will bring about a green promoting climate and another showcasing climate for expected purchasers.

Keywords : Green product, Green product marketing, Environment, sustainable packaging, environmentally friendly products.

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