Authors : Ubong Nna Isong; Dr. Sunday, Musa Onalo

Volume/Issue : Volume 11 - 2026, Issue 4 - April

Google Scholar : https://tinyurl.com/4rxsb4p8

Scribd : https://tinyurl.com/2346ay8a

DOI : https://doi.org/10.38124/ijisrt/26apr1608

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : This study examined the implication of employer branding and employee value preposition on talent attraction and retention of Zenith Bank PLC. The study aimed at understanding the relationship between organizational reputation value, social value and diversity value on talent attraction and retention in banking industry. The study was anchored on the Resource Based Theory which explain how organizational resources can facilitates employees job acceptance and retention. A descriptive survey was utilized in this study. 125 respondents were selected from the total population of 415 staff in Abuja branches of Zenith Bank PLC using the simple random technique. Data was collected with questionnaire and analysed with SPSS “Explore” descriptive statistics procedure was used to capture the means, mode, and standard deviation to help answer the research questions. The study concluded that organizational reputation value, social value and cultural diversity play significant impact on talent attraction and retention in financial industry. The study recommended that organizational especially financial institutions where there is high rate of employee job turnaround should adopt significant brand positioning strategies to stand out in the raking table of commercial banks with good public reputation. Financial institution should adopt recent and global practices of social responsibility and social welfare packages to attract and retain their employees in this competitive labour market. Financial institution should under the cultural dimension of Nigeria and the influence in employee value preposition and talent attraction and retention.

Keywords : Impact, Employer Branding, Employee Value Proposition, Talent Attraction. Retention.

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