Energy market liberalization envisages opening of the electricity market for free competition. In a competitive environment consumers have more control over what they consume and what they pay for. Initially, it is planned to open the day ahead market in Georgia for the current year, therefore the aim of the research is to assess and determine the possibilities of liberalization of the energy market in Georgia among consumers. The study of people's awareness of the existing topic is an important stage, consequently, in the part of quantitative research, a research selected for the public is presented, where it is possible to evaluate the results by percentage. According to the research, the majority of consumers have a rather low level of knowledge about the current issue, despite the fact that it should be in everyone's interest to know more about the possibilities and specifics of the market. Therefore, it is important to plan certain campaigns and measures for delivering information correctly. The paper also includes the results of qualitative research, during which interviews were conducted with representatives of the Georgian Energy Exchange, Energo-Pro Georgia JSC, Telmiko and GNERC. A market structure close to the European model will create a desirable, stable and predictable environment for investors, hence possibility for market participants to grow and develop. It is possible to increase the awareness of the public by a large percentage after the launch of real trading, to identify new challenges and to change the satisfaction and evaluation of the current market among business representatives.

Keywords : Electricity Market Liberalization, Deregulation Strategy, Energy Privatization, Georgian Energy Exchange, Competition