Authors :
Dr. Maia Melikidze; Mariam Nanikashvili
Volume/Issue :
Volume 7 - 2022, Issue 8 - August
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3TlkfYK
DOI :
https://doi.org/10.5281/zenodo.7028690
Abstract :
Energy market liberalization envisages
opening of the electricity market for free competition. In
a competitive environment consumers have more control
over what they consume and what they pay for. Initially,
it is planned to open the day ahead market in Georgia for
the current year, therefore the aim of the research is to
assess and determine the possibilities of liberalization of
the energy market in Georgia among consumers.
The study of people's awareness of the existing topic
is an important stage, consequently, in the part of
quantitative research, a research selected for the public is
presented, where it is possible to evaluate the results by
percentage. According to the research, the majority of
consumers have a rather low level of knowledge about the
current issue, despite the fact that it should be in
everyone's interest to know more about the possibilities
and specifics of the market. Therefore, it is important to
plan certain campaigns and measures for delivering
information correctly.
The paper also includes the results of qualitative
research, during which interviews were conducted with
representatives of the Georgian Energy Exchange,
Energo-Pro Georgia JSC, Telmiko and GNERC.
A market structure close to the European model will
create a desirable, stable and predictable environment for
investors, hence possibility for market participants to
grow and develop. It is possible to increase the awareness
of the public by a large percentage after the launch of real
trading, to identify new challenges and to change the
satisfaction and evaluation of the current market among
business representatives.
Keywords :
Electricity Market Liberalization, Deregulation Strategy, Energy Privatization, Georgian Energy Exchange, Competition
Energy market liberalization envisages
opening of the electricity market for free competition. In
a competitive environment consumers have more control
over what they consume and what they pay for. Initially,
it is planned to open the day ahead market in Georgia for
the current year, therefore the aim of the research is to
assess and determine the possibilities of liberalization of
the energy market in Georgia among consumers.
The study of people's awareness of the existing topic
is an important stage, consequently, in the part of
quantitative research, a research selected for the public is
presented, where it is possible to evaluate the results by
percentage. According to the research, the majority of
consumers have a rather low level of knowledge about the
current issue, despite the fact that it should be in
everyone's interest to know more about the possibilities
and specifics of the market. Therefore, it is important to
plan certain campaigns and measures for delivering
information correctly.
The paper also includes the results of qualitative
research, during which interviews were conducted with
representatives of the Georgian Energy Exchange,
Energo-Pro Georgia JSC, Telmiko and GNERC.
A market structure close to the European model will
create a desirable, stable and predictable environment for
investors, hence possibility for market participants to
grow and develop. It is possible to increase the awareness
of the public by a large percentage after the launch of real
trading, to identify new challenges and to change the
satisfaction and evaluation of the current market among
business representatives.
Keywords :
Electricity Market Liberalization, Deregulation Strategy, Energy Privatization, Georgian Energy Exchange, Competition
