EV Adoption & Buying Behavior in Passenger-4w Vehicles-Indian Market

Authors : Vikas Thakur; Sneh Dalal; Roovi Tripathi; Sourav Saha; Jiya Mohiuddin Syed; Prajwal Parag Phadtare

Volume/Issue : Volume 8 - 2023, Issue 9 - September

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/yk2w7ppw

DOI : https://doi.org/10.5281/zenodo.8406183

The research is focused on Electric 4w Adoption and Buying behaviours of Indian consumers.This research has been conducted to understand the consumer needs and prefrences w.r.t to their electric 4w purchasing decision. A brief but very compehensive framework has been devised to identify the consumers needs & Desires. This research focused on Urban,Suburban and Rural consumers of India. World wide consumers are willing to adopt sustainable mode of Mobility and Electric 4w are on the top of personal mobility space. This reaearch has identified the key reasons and motivators which influence the electric 4w buying decision.This comperhensive study has made a crucial attampt to synthesise strong Product & Marketing Strategry to accelerate the EV Adoption.


Paper Submission Last Date
31 - December - 2023

Paper Review Notification
In 1-2 Days

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