Evaluating the Moderating Role of PersonOrganization Fit on the Relationship Between Employer Branding and Intention to Stay


Authors : Swapnali Pavanaskar; Amrut Dabir

Volume/Issue : Volume 8 - 2023, Issue 3 - March

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://bit.ly/3LYXqZC

DOI : https://doi.org/10.5281/zenodo.7780054

Abstract : A strong employer brand is essential in today's fiercely competitive job market. Without one, it becomes difficult and expensive to hire and keep the best people. The objective of the study is to investigate the moderating role of Person organisation fit on the relationship between Employer Branding and Intention to Stay. The sample size is of 60 respondents from across different industries. The collected data was analysed using MS Excel and SPSS Software. The results indicate that Person organisation fit strengthens the positive relationship between Employer Branding and Intention to Stay.

Keywords : Person Organisation fit; Employer Branding; Intention To Stay.

A strong employer brand is essential in today's fiercely competitive job market. Without one, it becomes difficult and expensive to hire and keep the best people. The objective of the study is to investigate the moderating role of Person organisation fit on the relationship between Employer Branding and Intention to Stay. The sample size is of 60 respondents from across different industries. The collected data was analysed using MS Excel and SPSS Software. The results indicate that Person organisation fit strengthens the positive relationship between Employer Branding and Intention to Stay.

Keywords : Person Organisation fit; Employer Branding; Intention To Stay.

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