Authors :
Swapnali Pavanaskar; Amrut Dabir
Volume/Issue :
Volume 8 - 2023, Issue 3 - March
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/3LYXqZC
DOI :
https://doi.org/10.5281/zenodo.7780054
Abstract :
A strong employer brand is essential in today's
fiercely competitive job market. Without one, it becomes
difficult and expensive to hire and keep the best people.
The objective of the study is to investigate the moderating
role of Person organisation fit on the relationship between
Employer Branding and Intention to Stay. The sample size
is of 60 respondents from across different industries. The
collected data was analysed using MS Excel and SPSS
Software. The results indicate that Person organisation fit
strengthens the positive relationship between Employer
Branding and Intention to Stay.
Keywords :
Person Organisation fit; Employer Branding; Intention To Stay.
A strong employer brand is essential in today's
fiercely competitive job market. Without one, it becomes
difficult and expensive to hire and keep the best people.
The objective of the study is to investigate the moderating
role of Person organisation fit on the relationship between
Employer Branding and Intention to Stay. The sample size
is of 60 respondents from across different industries. The
collected data was analysed using MS Excel and SPSS
Software. The results indicate that Person organisation fit
strengthens the positive relationship between Employer
Branding and Intention to Stay.
Keywords :
Person Organisation fit; Employer Branding; Intention To Stay.
