Evaluation of Official Tourism Websites of ASEAN Destinations


Authors : Varintra Sirisuthikul

Volume/Issue : Volume 4 - 2019, Issue 9 - September

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/30FfCfG

Abstract : The purpose of the study is to preliminarily assess the positioning of four official tourism websites of ASEAN—Indonesia, Malaysia, Singapore and Thailand by the method of content analysis. The findings provide implications for ASEAN destination marketers of the country in evaluating destinations.

Keywords : ASEAN Destination, Brand Element, Website, Official Tourism.

The purpose of the study is to preliminarily assess the positioning of four official tourism websites of ASEAN—Indonesia, Malaysia, Singapore and Thailand by the method of content analysis. The findings provide implications for ASEAN destination marketers of the country in evaluating destinations.

Keywords : ASEAN Destination, Brand Element, Website, Official Tourism.

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