Authors :
Varintra Sirisuthikul
Volume/Issue :
Volume 4 - 2019, Issue 9 - September
Google Scholar :
https://goo.gl/DF9R4u
Scribd :
https://bit.ly/30FfCfG
Abstract :
The purpose of the study is to preliminarily
assess the positioning of four official tourism websites of
ASEAN—Indonesia, Malaysia, Singapore and Thailand
by the method of content analysis. The findings provide
implications for ASEAN destination marketers of the
country in evaluating destinations.
Keywords :
ASEAN Destination, Brand Element, Website, Official Tourism.
The purpose of the study is to preliminarily
assess the positioning of four official tourism websites of
ASEAN—Indonesia, Malaysia, Singapore and Thailand
by the method of content analysis. The findings provide
implications for ASEAN destination marketers of the
country in evaluating destinations.
Keywords :
ASEAN Destination, Brand Element, Website, Official Tourism.
