Evolution of Flour Mills in Kerala: Analyzing the Technical Advancement and Product Diversification through a Systematic Collection of Data


Authors : Janish Chullikkal; Alex Joby; Nithin Sakariah

Volume/Issue : Volume 7 - 2022, Issue 11 - November

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3VMGAiT

DOI : https://doi.org/10.5281/zenodo.7423308

In this study, an endeavor is made to investigate the product and process innovations in new-generation flour mills. The District Industry Centers (DIC) of Kerala's records were used to compile the information for the chosen product classes. Kerala's diverse culture and traditions fused innovative ideas with available ingredients to make a variety of tasty dishes. Grain flour and spices formed the major ingredient, which elevated the role of flour mills. The questionnaire approach was used to gather the data from each of these firms. According to a thorough research of patterns of product diversification among various categories, diversification of products happens across all market segments. One of the main responsibilities of every flour mill is ensuring quality and safety. To fulfil the requirements, enterprises expanded the production profile with grain flours, spices powder, and a blend of spices. By offering new varieties, the flour mill business might significantly boost output value; as a result, diversification also directly affects product development. The study analyzes product and process innovations in flour mills of Kerala as well as the methods to tackle their challenges.

Keywords : Flour Mills, Product Diversification, Process Evolution, Dics.

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