Authors : Angel Joy A. Abulencia; Tabasom D. Alauddin; Renelyn A. Malantig; Marlon B. Paguia; Ace Virgel T. Batingal

Volume/Issue : Volume 10 - 2025, Issue 4 - April

Google Scholar : https://tinyurl.com/t7wvsxd6

DOI : https://doi.org/10.38124/ijisrt/25apr2268

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : This study delves into the dynamic landscape of mobile street food vending in Pagadian City, exploring key facets such as factors influencing individuals' decisions to enter this entrepreneurial venture, the marketing strategies adopted by vendors, current challenges faced, approaches to overcoming these challenges, and vendors' future plans. The findings reveal that entrepreneurial independence, financial considerations, and operational ease are pivotal factors shaping the choice of street food vending. Marketing strategies center around cleanliness, persuasive sales talk, and dynamic location changes, aligning with informal sector principles and consumer spending theories. However, vendors grapple with challenges spanning regulatory complexities, operational logistics, environmental vulnerabilities, and food safety concerns. Their resilience is evident through strategic engagement with city offices and preventive measures. Future plans reflect a diverse range of aspirations, from transitioning to fixed stalls for long-term sustainability to expanding vehicle fleets for broader outreach. These insights contribute to a nuanced understanding of the mobile street food vending industry, highlighting its adaptive nature and multifaceted considerations

Keywords : Mobile Street Food Vendors, Marketing Strategies, Case Study, Pagadian Vendors.

References :

1. Adama, (2021). Criminalizing informal workers: The case of street vendors in Abuja, Nigeria. https://journals.sagepub.com/doi/abs/10.1177/0021909620930740
2. Alimi, et. al., (2016). Risk Factors of street food practices in developing countries; review study.https://www.sciencedirect.com/science/article/pii/S2213453016300441?fbclid=IwAR2WNHXoO46F26aWTm0_Q5XrLKrhfjFxvX3fzxB5zy_qy2gC3i_SHZazSvI
3. Azizi, et.al., (2021). Awareness and practices of food hygiene regulation among food vendors in Negeri Sembilan.https://publisher.uthm.edu.my/periodicals/index.php/rmtb/article/view/4999
4. Ben-Arieh et al., 2015). Street vendors and cities (sagepub.com)
5. Ben-Arieh et al., (2015) Street vendors and cities.
6. https://journals.sagepub.com/doi/epdf/10.1177/0956247816653898
7. Burnett et al., (2013). Street food and vibrant urban spaces: lessons from Portland, Oregon.https://www.tandfonline.com/doi/abs/10.1080/13549839.2012.729572
8. Chen, M. A., & Snodgrass, D. R. (2018). Informal employment and gender: evidence from time use data in Latin American and South East Asian countries. International Labour Organization. [Link](https://www.ilo.org/)
9. Elsevier, (2022). Safety and quality perspective of street vended foods in developing countries. https://www.sciencedirect.com/science/article/abs/pii/S0956713522001943
10. Fobi, et.al., (2021). Informal vendors and food systems planning in an emerging African city.https://www.sciencedirect.com/science/article/pii/S0306919220302037?fbclid=IwAR0CiXg3vqUheeFagmvCUfFiKcFYrBW2xxjwnyUiTe8aPo-wMayrw4W5dE4
11. Gonzales, (2023). Knowledge, practice, and attitude on food handling of street food vendors in Biliran province.https://ijoms.internationaljournallabs.com/index.php/ijoms/article/view/472
12. Gumisiriza, (2021). Street vending in Kampala: from corruption to crisis. 
13. https://asq.africa.ufl.edu/wp-content/uploads/sites/168/V20i1a5.pdf
14. Hayden et al., (2021). Street food as infrastructure: consumer mobility, vendor removability, and food security in Mexico City. https://www.tandfonline.com/doi/abs/10.1080/15528014.2020.1859920?fbclid=IwAR0e09v5A_1NrFFL4kpEfxSD5fiJXl5LDEEcmFApfdj7nkPacBP_ll3zLgk
15. Kraig et al., (2013). Street food around the world. https://tinyurl.com/5jvak92c
16. Luning, (2023). Food safety knowledge, self-reported hygiene practices, and street food vendors' perceptions of current hygiene facilities and services Ecuadorean case. https://www.sciencedirect.com/science/article/pii/S0956713522005709?fbclid=IwAR39r65MW1PyGNrLFUlmLhF-uy8-behwmcu0Jemq5VEe9NvHywCMqPsr12o
17. Meriam, (2016). Qualitative research and case study applications in education. ile:///C:/Users/abule/Downloads/Merriam%20&%20Tisdell%20(2016)%20Ch.%202%20(Six%20Designs)%20(1)-annotated%20(1).pdf
18. Njaya, (2014). Coping with informality and illegality: the case of street entrepreneurs of Harare Metropolitan, Zimbabwe. https://ideas.repec.org/a/asi/ajemod/v2y2014i2p93-102id825.html
19. Odipe, et.al., (2019). Assessment of environmental sanitation, food safety knowledge, handling practice among food handlers of Aukateria Complexes in Iju town, Akure north of ondo-state, Nigeria. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3422457&fbclid=IwAR0MDCTDU0vame8kHwH1uZYpvrFVFWA1KJrr--HnWleznNpM1243yZqj0sQ
20. Oliveira, O. V., & Cardoso, A. C. (2014). Street Vendors in Brazilian Cities: Regulation and Policy. International Journal of Urban and Regional Research, 38(3), 946-960. - Search (bing.com)
21. Oxford, (2020). Oxford Dictionary. https://rb.gy/wt3es7
22. Reyes et al., (2014). The right to work on the street: public space and constitutional rights. https://journals.sagepub.com/doi/abs/10.1177/1473095213503967?fbclid=IwAR3Td_2mKdwICk-UhOmaOrGnUYTHSaqqClOW6507OiG__gspHW9uyZ_PiOE
23. Richard Fiene, (2016). Theory of Regulatory Compliance. https://www.researchgate.net/publication/309126998_Theory_of_Regulatory_Compliance?fbclid=IwAR0qwWFxSWcD7SFMlXtQQIkDaRiGbIXxSRYzeVG92EcMdPtJyLd3MNwVJ8o Jaha, (2016). Informal markets, livelihood, and politics: Street vendors in urban India. https://rb.gy/smn11
24. Santos, A. G., et al. (2020). Informal Workers in the Philippines: A Review of the Literature. Asian Development Bank. [Link](https://www.adb.org/)
25. sarvanan,(2019)Brief_study_on_marginalised_migrant_street_vendors_in_thiruvallur_district https://www.researchgate.net/publication/354053429_A_
26. Scott, et. al., (2019). From overt opposition to covert cooperation: governance of street food vending in Nanjing, china. https://link.springer.com/article/10.1007/s12132-019-09367-3
27. Silaran, et. al., (2018). Sanitary conditions of food vending sites and food handling practices of street food vendors: Implication for food hygiene and safety. https://www.ijern.com/journal/2018/March-2018/04.pdf
28. Skinner, et. al., (2016). Street vendors and cities.        https://journals.sagepub.com/doi/full/10.1177/0956247816653898?fbclid=IwAR1tZ61eDbWcfvfjyxMoxd9aJXWK03HGNX5kmzEHWuC3conh3rEOgWEFiH4
29. Tabit, et.al., (2021). The food safety knowledge of street food vendors and the sanitary conditions of their street food vending environment in the Zululand District, South Africa. https://rb.gy/wr8ce
30. Tan, R. S. (2017). Urban Management and Development in Pagadian City, Philippines. In Sustainable City and Creativity (pp. 263-283). Springer. [Link](https://link.springer.com/)
31. Tirado, et al., (2013). Climate change and food safety: A review. Food Research International, 43(7), 1745–1765. https://doi.org/10.1016/j.foodres.2013.07.003
32. Valencia, et.al., (2019). Beyond state regulation of informality: understanding access to public space by street vendors in Bogotá. https://tinyurl.com/yzcudjkr
33. Wang, et.al., (2019). Governmentality and spatial strategies: Towards a formalization of street vendors in Guangzhou, China. https://onlinelibrary.wiley.com/doi/abs/10.1111/1468-2427.12730
34. Zoanni, et.al., (2022). Food safety assessment: An overview of the European Union's metrological issues and regulatory aspects.  https://rb.gy/mhewq