This study aims to determine the effect of
service quality, tariffs, facilities, promotion, and
behavior towards civil intention in choosing
Transjakarta as daily transportation. This research uses
quantitative methods, and a sample of 161 respondents
who are usual passengers of Transjakarta thirteenth
route Ciledug - M. Block By using convenience method
and The data obtained were analyzed by SEM-LISREL
The results of this study show there is an effect
between service quality towards behavior, tariff towards
behavior, facility towards behavior, promotion towards
behavior, behavior towards intention, service quality
towards intention, tariff towards intention, facility
towards intention, and promotion towards intention.
Keywords : Service Quality, Tariff, Facility, Promotion, Behavior, Intention.