Authors : Aarchie Kaushik; Dr. Sujata Bhau

Volume/Issue : Volume 11 - 2026, Issue 6 - June

Google Scholar : https://tinyurl.com/bd36w3hj

Scribd : https://tinyurl.com/45tuvkn8

DOI : https://doi.org/10.38124/ijisrt/26jun2011

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Background: Parasocial Relationships are one-sided bonds formed by fans with their favourite celebrity or media figures. This concept has been intensified worldwide due to the immense growth of the Hallyu wave, also known as the Korean wave. Emerging adults in India, particularly those who are K-pop fans, are rapidly forming these asymmetrical attachments with K-pop idols. While researchers have extensively explored the dynamics of Parasocial Relationships in Western contexts, the research in South Asian countries, especially India, remains limited, with only a small number of studies focusing on K-pop fandom. Considering the mental health concerns associated with parasocial bonding, it is pertinent to investigate the various aspects of this new psychological phenomenon.  Objectives: The present study aims to explore various demographic characteristics among Indian K-pop fans, along with assessing the relationship between Attachment Styles, Personality Traits, and Parasocial Relationships.

Keywords : Parasocial Relationships, Personality Traits, Attachment Styles, K-Pop fandom.

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