Authors : Gangadhar Hugar; Dr. Rajshekhar Basavapattan

Volume/Issue : Volume 10 - 2025, Issue 8 - August

Google Scholar : https://tinyurl.com/2wsd2pxk

Scribd : https://tinyurl.com/2xts9e2y

DOI : https://doi.org/10.38124/ijisrt/25aug1015

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Note : Google Scholar may take 30 to 40 days to display the article.

Abstract : In the contemporary business landscape, digital marketing has become one of the most significant approaches for companies to promote their products and services. As of 2025, Google continues to dominate global digital advertising expenditure, emphasizing the critical role of Google Ads within the digital marketing framework. A key benefit consistently highlighted in Google Ads case studies is the ability of businesses to generate quality leads, which remains a top marketing priority. This research paper explores the role of Google Ads as a central tool in digital marketing, examining both theoretical concepts and practical applications. The study is based on a review of relevant literature and an analysis of success stories from Indian and global companies that have effectively implemented Google Ads. The findings reveal substantial improvements in website traffic, customer acquisition, sales growth, and even overall business expansion. It is therefore concluded that Google Ads serves as a highly effective digital marketing channel. The study recommends its adoption for enhancing brand visibility and sales performance, while also encouraging future researchers to expand on these insights for further academic and practical contributions in the field.

Keywords : Digital Marketing, Google Ads, SEO (Search Engine Optimization), PPC (Pay Per Click), Voice Search, AR/VR, IoT.

References :

1. Li, F., Larimo, J., & Leonidou, L.C. (2021). Social Media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49, 51-70. https://doi.org/10.1007/s11747-020 00733-3
2. Unvan, Y.A. & Badlo, Y. (2021). Digital Marketing and Social Media: A Review. Book of Extended Abstracts, 2021 International Conference E- Business Technologies, Belgrade, Serbia. https://ebt.rs/wp content/uploads/2021/09/BookOfAbstract.pdf
3. Mason, A. N.; Narcum, J.; & Mason, K. (2021). Social Media marketing gains importance after COVID-19, Cogent Business & Management, 8:1, 1870797, https://doi.org/10.1080/ 23311975.2020.1870797
4. Malesev, S., & Cherry, M. (2021). Digital and Social Media Marketing – Growing Market Share for Construction SMEs. Construction and Economics Building
5. Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki & Mero, Joel 2022. Digimarkkinointi. 1. Luo strategia. 2. Vie se käytäntöön. 3. Myy enemmän. Keuruu: Otavan Kirjapaino Oy.
6. Aatu JunttilaGoogle Ads Search Engine Marketing. Starter’s Guide for Companies 2022 [4]Loredana PATRUTIU BALTESBulletin of the Transilvania University of Braşov Series V: Economic Sciences • Vol. 8 (57) No. 2 – 2015
7. Kurpayanidi, K. I. (2020). To the problem of doing business in the conditions of the digital economy. ISJ Theoretical & Applied Science, 09 (89), 1-7. https://dx.doi.org/10.15863/TAS.2020.09.89.1
8. Wirtz, J., & Lovelock, C. (2016). Services marketing: People, technology, strategy. World Scientific Publishing Company.
9. Johann, M. (2015). Services Marketing. Warsaw School of Economics.
10. Kotler, P., Pfoertsch, W., & Sponholz, U. (2020). H2H Marketing: The Genesis of Human-to-Human Marketing. Springer Nature.