The objectives of this study are to identify the factors that affect the learning motivation of the LNU social studies students amidst an online learning environment and find out how it affects their learning motivation as well as their personal coping mechanisms to address such an issue. To carry out this study successfully, the researchers used a hermeneutic phenomenological research design, a qualitative research method that focuses on the participants' personal experiences with a specific phenomenon. This study is composed of fourteen (14) identified samples from the BSED social studies students of Leyte Normal University. They were chosen through a non-probability sampling technique called the purposive sampling technique. In the data collection process, the researchers ensure ethical consideration and observe the components of trustworthiness, which include credibility, transferability, dependability, and conformability, to ensure the validity of the data. According to the narratives and thematic analysis, the study revealed and identified factors including internal factors, health-related factors, lack of social interaction, non-conducive learning set-up, family issues/instability, lack of resources, and teachers' behavior and personality as the major factors that affect the learning motivation of the BSED social studies students at LNU. all of which influenced the motivation of students in so many ways. This includes being unproductive, inefficient, distracted, and worst of all, demotivated. In response, among their personal coping mechanisms are establishing peer support systems, effective time management, taking enough rest and perseverance.

Keywords : learning motivation; internal factors, healthrelated factors, lack of social interaction, non-conducive learning set-up, family issues/instability, lack of resources, teachers' behavior and personality, unproductive, inefficient, distracted, demotivated, peer support systems, effective time management, taking enough rest and perseverance.