This study explored the impact of digital
marketing strategies on the future of e-commerce. To
collect data for this study, a questionnaire was designed
using the Likert scales or multiple-choice options to assess
respondents' perceptions, attitudes, and behaviours. The
sample selected for this study comprises 68 customers
drawn from 5 declutter groups on the Instagram social
media platform. Questionnaires were distributed with the
help of administrators of the online groups. Hence, 56
valid questionnaires were collected. The collected data
were analysed using Regression analysis. It was found
that digital marketing strategies significantly influence
consumer behaviours in the e-commerce context. Also,
the adoption of innovative and emerging digital
marketing strategies positively impacts the future growth
and competitiveness of e-commerce businesses. The study
recommended the need for businesses to invest in social
media marketing, prioritise SEO optimisation and stay
abreast with trends and updates in e-commerce.
Keywords : Digital Marketing; E-Commerce; SEO Optimisation; Social Media.