Authors : Phermon Jade T. Oyapoc; Rustty John A. Salinas; Cleo S. Torremocha; Ace Virgel T. Batingal, Chra

Volume/Issue : Volume 10 - 2025, Issue 5 - May

Google Scholar : https://tinyurl.com/cu3c49mz

DOI : https://doi.org/10.38124/ijisrt/25may1642

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Abstract : The beauty industry's competitive landscape necessitates effective marketing strategies for makeup artists to achieve sustainable growth. This research aimed to explore the diverse and nuanced marketing approaches employed by individual makeup artists, understanding the factors contributing to their success. To achieve this, an in-depth qualitative methodology was utilized, incorporating open-ended interviews and observational techniques. These methods facilitated a deeper comprehension of the makeup artists' unique experiences, perspectives, and challenges, allowing for the uncovering of underlying motivations, beliefs, and decision-making processes that shaped their marketing strategies. The study revealed a variety of marketing channels utilized by makeup artists, including social media platforms, personal branding, client relationship management, and collaborative ventures. Diverse strategies were observed, ranging from highly curated online presences to strong reliance on word-of-mouth referrals. Furthermore, the research documented the challenges faced by makeup artists in effectively marketing their services, such as maintaining consistent online engagement and navigating the complexities of client acquisition. The discussion contextualized these findings within the broader beauty industry, highlighting the significance of personalized marketing approaches and the need for adaptability in the face of evolving digital landscapes. The research concluded that understanding the multifaceted marketing strategies of makeup artists provides valuable insights for both aspiring and established professionals, enabling them to enhance their marketing efforts and achieve sustainable growth in their careers.

Keywords : Makeup Artist, Marketing Strategy, Social Media Marketing, Personal Branding, Client Relationships, Industry Collaboration.

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