Exposure and Believability between Cable Television News and Online News Sources in Nigeria


Authors : Allen Adum; Ezeanyanwu Chinelo

Volume/Issue : Volume 6 - 2021, Issue 9 - September

Google Scholar : http://bitly.ws/gu88

Scribd : https://bit.ly/3DvGPFp

This study examines the perception of the audience on credibility of both cable television news and on line news sources in Nigeria. The study sought to establish weather on line news has resulted in less viewing of cable television news.The study utilized survey to generate quantitative data. A sample of 300 students was selected. 300 copies of questionnaires were distributed while 288 were returned and found useful. The finding revealed that exposure to online news sources has resulted to less viewing of cable television news among the respondents. Contrary to previous studies which postulated credibility as a predictor for frequent media use, this study concludes that accessibility and user friendliness of online media devices may have been responsible for high frequency usage of online news sources compared to cable television news.

Keywords : Credibility, Perception, News.

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Paper Submission Last Date
30 - November - 2022

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