Factors Affecting Entrepreneurial Intention of Mercu Buana University Student


Authors : Eka Mayasari; Mafizatun Nurhayati

Volume/Issue : Volume 6 - 2021, Issue 1 - January

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3axXonh

This study aims to measure the factors that have a relationship and influence on students' intention to become entrepreneurs. This research is a quantitative study by surveying student opinion. Students of the Faculty of Economics, University of Mercu Buana, became the research population. A total of 170 students became the research sample. Hypothesis testing was analyzed using a structural equation model, SEM LIsrel. The results showed that students' entrepreneurial intentions were influenced by the attitude towards behavior and subjective norms but not by perceived behavioral control.

Keywords : Attitude Towards Behavior, Subjective Norms, Perceived Behavioral Control

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