Factors Affecting the Competing Capability of Banks in Vung Tau city


Authors : Nguyen Thi Phuong Anh

Volume/Issue : Volume 6 - 2021, Issue 6 - June

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3gFKczO

The study was conducted to test the impact of factors affecting the competing capability of banks in Vung Tau city. The study used qualitative research method (group discussion) combined with quantitative research (linear regression analysis). The results of the linear regression model show that there are 05 factors that positively affect the competing capability of banks. Levels of influence on competing capability are in the following order: (1) Personnel quality (β = 0.273); (2) Financial capacity (β = 0.26); (3) Marketing ability (β = 0.213); (4) Management ability (β = 0.161) and (5) Technological factor (β = 0.127). The level of explanation of the above 5 factors to competing capability is 23%. The study has made both theoretical and practical contributions. In terms of theory, the topic has reexamined the new space of the impact of factors on competing capability. From a practical perspective, the research results have important implications for the bank managers. Bank managers need to improve factors such as financial capacity, personnel quality, marketing ability, technological factor, and management ability to increase competitiveness the banks' competing capability.

Keywords : Competing capability, Banks, Vung Tau

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