Authors : Niknipa Bunchuay; Busaba Auaroon; Itthikorn Duangthip; Yothin Pathumarak

Volume/Issue : Volume 9 - 2024, Issue 9 - September

Google Scholar : https://tinyurl.com/4kt4xerk

Scribd : https://tinyurl.com/bdby7m6f

DOI : https://doi.org/10.38124/ijisrt/IJISRT24SEP363

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : The objectives of this research article are to study 1) demographic factors affecting the decision to use transportation services of Thailand Post Company Limited in Pathum Thani Province. 2) Factors in service quality that affect the decision to choose the shipping service of Thailand Post Company Limited. In Pathum Thani Province. The sample group used in the study was 400 customers who came to use the shipping services of Thailand Post Company Limited in Pathum Thani Province. A questionnaire was used to collect data. Statistics used in data analysis include frequency, percentage, mean, and standard deviation. T-test Analysis of variance and regression analysis at a confidence level of 95 percent.  Major Findings  Gender demographic factors Frequency of choosing service time Date of choosing service and expenses for using the service Affects customers' decision to choose transportation services.  The service quality factors that have the most influence on the decision to choose transportation services are reliability (β-0.332) and knowing and understanding customers (β-0.253) significantly. Statistically significant at the 0.05 level.

Keywords : Service Quality, Decision to Use, Product Transportation

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