Factors Affecting the Satisfaction of Customers in Bidv Vung Tau Branch Bank


Authors : Nguyen Thi Phuong Anh, Vu Van Dong.

Volume/Issue : Volume 4 - 2019, Issue 5 - May

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/2F0N6x3

This study was conducted to assess customer satisfaction in substance amount of service. By quantitative research, with a sample size of 150 clients using products of BIDV Bank, Vung Tau Branch, research results show that material (β = 0.173), sympathy (β = 0.499) and reliability (β = 0.365) influence customer satisfaction. Finally, the research sheds light some managerial implications for improving customer satisfaction on quality of banking services, give some limitations and suggestions for future research.

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