Factors Affecting Traveloka Site Satisfaction in Indonesia


Authors : Petra Surya Mega Wijaya; Nerys Lourensius L. Tarigan; Siti Kusandhitasari Jayaningrum; Ayu Wulandari

Volume/Issue : Volume 10 - 2025, Issue 11 - November


Google Scholar : https://tinyurl.com/3my6v2ww

Scribd : https://tinyurl.com/4ptmddpf

DOI : https://doi.org/10.38124/ijisrt/25nov1332

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Abstract : Rapid progress has a great effect on work and education, even the internet today is not only used to access information, but with new innovations it is also now easier to access all our needs, including the purchase of products or services such as purchasing services or booking airline tickets online. Security, convenience, quality of information, prices and payment methods are factors of satisfaction which are also very important for companies to retain customers. This study aims to examine the influence of security, ease of use, information quality, price and payment methods variables on the satisfaction of traveloka application users. This study uses a non-probability sampling technique, a case study is conducted throughout Indonesia by distributing questionnaires through googleform. The number of respondents is 100. This type of research is quantitative. The analysis method used is Multiple Linear Regression. Based on the results of data analysis, it shows that security, information quality, and price are proven to have a significant effect on user satisfaction, while ease of use and payment methods do not have a significant effect on user satisfaction.

Keywords : Security, Ease of Use, Quality of Information, Price, Payment Method, Satisfaction, Traveloka.

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Rapid progress has a great effect on work and education, even the internet today is not only used to access information, but with new innovations it is also now easier to access all our needs, including the purchase of products or services such as purchasing services or booking airline tickets online. Security, convenience, quality of information, prices and payment methods are factors of satisfaction which are also very important for companies to retain customers. This study aims to examine the influence of security, ease of use, information quality, price and payment methods variables on the satisfaction of traveloka application users. This study uses a non-probability sampling technique, a case study is conducted throughout Indonesia by distributing questionnaires through googleform. The number of respondents is 100. This type of research is quantitative. The analysis method used is Multiple Linear Regression. Based on the results of data analysis, it shows that security, information quality, and price are proven to have a significant effect on user satisfaction, while ease of use and payment methods do not have a significant effect on user satisfaction.

Keywords : Security, Ease of Use, Quality of Information, Price, Payment Method, Satisfaction, Traveloka.

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31 - January - 2026

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