Authors : Janet Q. Garabiles; Renalyn L. Buntalilio

Volume/Issue : Volume 10 - 2025, Issue 4 - April

Google Scholar : https://tinyurl.com/y46wx2td

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DOI : https://doi.org/10.38124/ijisrt/25apr633

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Abstract : This study investigates the factors influencing organizational performance in the hotel industry in Tacloban City, with a focus on employee skills, innovation, managerial efficiency, and geographic location. The main objective was to assess how these factors contribute to the success and competitiveness of hotels, particularly in terms of customer satisfaction, operational efficiency, and financial outcomes. A quantitative research approach was used, employing structured questionnaires distributed to hotel managers, employees, and guests from Department of Tourism (DOT)- accredited hotels. Over 100 respondents participated, and the collected data were analyzed using descriptive statistics and multiple regression analysis to examine the relationships between these factors and hotel performance. The results indicate that employee skills, innovation, and managerial efficiency significantly influence organizational performance. Employee training was identified as particularly impactful, with strong customer service and problem-solving skills crucial for maintaining competitiveness. Innovation, particularly in the adoption of new technologies, was found to enhance service delivery, making it a key driver of hotel success. Managerial efficiency, especially in resource allocation and crisis management, also played a significant role in improving hotel operations and guest satisfaction. Geographic location, although important, had a smaller but still notable effect on performance, with proximity to popular attractions and business hubs providing a competitive edge. In conclusion, the study underscores the importance of continuous employee training, the adoption of innovative technologies, enhanced managerial practices, and the strategic use of geographic location in boosting hotel competitiveness. The findings offer valuable insights for hotel owners and managers, emphasizing the need for a balanced approach to these factors. By prioritizing these key areas, hotels in Tacloban City can ensure sustainable growth and success in the competitive and evolving hospitality market.

Keywords : Employee Skills, Organizational Performance, Innovation, Mangerial Efficiency, Geographic Location, and Hotel Competitiveness.

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