Authors :
Siti Nur Aeni; Dr. Mirza ST, MM
Volume/Issue :
Volume 6 - 2021, Issue 3 - March
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/3eacSRF
Abstract :
This research is intended to find out and
analyze the factors that affect BTPN customers in The
Interest of Saving Digital Jenius. Multiple linear
regression analysis is used to test four free variables
namely Motivation, service quality, trust and
personal knowledge of saving interests. The research
data came from 200 respondents of BTPN bank
customers living in Tangerang Area area. The results
showed that the quality of services and personal
knowledge positively affects the interest in digital
saving while, motivation and trust have a significant
negative effect, on the interest of digital saving BTPN
Jenius. Motivation and trust will hinder the
occurrence of customers in the interest of saving
digitally. Onthecontrary, kualiats of services and
personal knowledge will actually support positively on
the interest of saving digitally
Keywords :
motivation, quality of trust services and personal knowledge.
This research is intended to find out and
analyze the factors that affect BTPN customers in The
Interest of Saving Digital Jenius. Multiple linear
regression analysis is used to test four free variables
namely Motivation, service quality, trust and
personal knowledge of saving interests. The research
data came from 200 respondents of BTPN bank
customers living in Tangerang Area area. The results
showed that the quality of services and personal
knowledge positively affects the interest in digital
saving while, motivation and trust have a significant
negative effect, on the interest of digital saving BTPN
Jenius. Motivation and trust will hinder the
occurrence of customers in the interest of saving
digitally. Onthecontrary, kualiats of services and
personal knowledge will actually support positively on
the interest of saving digitally
Keywords :
motivation, quality of trust services and personal knowledge.
