Authors : Dr. P. John Victor

Volume/Issue : Volume 10 - 2025, Issue 7 - July

---

Google Scholar : https://tinyurl.com/bdhjdxws

Scribd : https://tinyurl.com/4auft4xw

DOI : https://doi.org/10.38124/ijisrt/25jul858

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Note : Google Scholar may take 30 to 40 days to display the article.

---

Abstract : Fast food refers to meals that are prepared and served quickly, often requiring minimal preparation time. It is widely available through various sources such as restaurants, roadside stalls, and small eateries. Fast food has gained popularity due to its convenience, taste, and easy accessibility. However, not all fast foods are healthy, as they may contain high levels of saturated fats, cholesterol, added sugars, and preservatives. Previous studies have shown a significant rise in fast food consumption among rural populations. In light of this trend, the researcher conducted a study involving a sample of 550 individuals from villages in the Kallakurichi District to assess fast food addiction and its impact on the local population.

Keywords : Fast Food – Fast Food Addiction – Influence – Fast Food Impact – Behaviour – Health Issues – Awareness – Recommendation.

References :

1. Khurshid Anwar Warsi and Syeedun Nisa, Food Retailing: Fast Food Industry, Social Science Research Network (SSRN), February 2005.
2. Ashakiran (S.) and Deepthi R. , Fast Foods and Their Impact on Healt, Journal of Krishna Institute of Medical Sciences University (JKIMSU), Vol. 1, No. 2, pp. 7–15, July–Dec 2012.
3. Yuchu Song, Factors that Affect Fast Food Consumption: A Review of the Literature, MBA Student Scholarship Series (No.53) , Johnson & Wales University, Providence;  2016.
4. Heather McNeill, Many students enjoy fast food despite knowing it's unhealthy, The Eclipse (Kearsley High School student-run newspaper), March 22, 2017.
5. N. R. R. Masthi & A. Jahan, Junk food addiction across generations in Urban Karnataka, India, Journal of Communicable Diseases, Volume 52, Issue 1, pages 65–71, 2020.