Authors : Dr. Shivaji Jadhav

Volume/Issue : Volume 9 - 2024, Issue 11 - November

Google Scholar : https://tinyurl.com/mr4cjncn

Scribd : https://tinyurl.com/2s367b56

DOI : https://doi.org/10.5281/zenodo.14292354

Abstract : This research explores the film viewing habits of postgraduate students at Shivaji University, Kolhapur by focusing on their film viewing habits and how their academic commitments along with personal preferences shape their consumption patterns. PG students are a unique demographic and their time is often consumed by doing assignments, research projects, and the pursuit of specialized knowledge. In between all of these obligations, watching movies and consuming other media could provide individuals with a social or intellectual activity in addition to a way for relaxation. This group's film-watching habits can provide important insights into how they manage the responsibilities of their studies with their interests and leisure time. Understanding PG students’ film viewing habits can provide important insights into their leisure activities and stress-reduction methods, in the light of the expanding demands on their time and the growing value of cinema as both entertainment and educational content. Nowadays films occupy a significant portion of the media products consumed by people. At the same time, the question of the effectiveness of films’ impact remains an open question in psychological science. Postgraduate students' attitudes towards elderly people improved after watching the film, while undergraduate students' negative views worsened. These contrasting effects can be attributed to individual differences such as age, educational level, and prior experiences with elderly people, and pre-existing attitudes. This suggests that personal factors mediate the film's impact. However, the positive changes observed immediately after viewing were not sustained over time, indicating that a single movie session does not produce lasting effects on attitudes. Further research is needed to understand how to achieve long-term changes.

Keywords : Film Viewing Patterns, Student Habits, Entertainment Preferences, Academic Pressure.

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