Authors : Deepa K.

Volume/Issue : Volume 11 - 2026, Issue 8 - August

Google Scholar : https://tinyurl.com/vrzk3mb5

DOI : https://doi.org/10.38124/ijisrt/26aug1587

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Financial literacy is essential for today's changing environment.Financial literacy is essential for individuals to make financial decisions efficiently .Fnancial literacy among Generation Z in Kerala influence on their saving and investment behaviour. The research aims to evaluate financial knowledge, saving habits, investment preferences, and financial awareness among young people. . The data are analysed using percentage analysis tool The findings indicate that respondents with better financial knowledge are more likely to save regularly and make informed investment decisions. The study emphasizes the importance of financial education and recommends awareness programmes to strengthen the financial capability of Generation Z in Kerala

Keywords : Financial Literacy, Generation Z, Financial Awareness, Saving Behaviour, Investment Behaviour, Kerala.

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