The study was undertaken to understand the
marketing channel, scenario of fish market, profitability
of fish marketing channel and socio-economic condition
of fishermen of Mohipur Bandor in Bangladesh.
Questionnaire interview and focus group discussion
(FGD) were employed to gather information from
fishermen, stockists, wholesalers and retailers who were
regulating the fish marketing channel collectively. The
marketing channel of Mohipur Bandor consist of four
types of people as fishermen, stockists, wholesalers,
retailers and after that the ultimate consumer. There is
variation in profits earned by various types of
assemblers due to imposing stockist’s commission on
selling fish in the secondary markets. At the time of
fishing season, all parties are get acceptable profit but
at the time of off season all parties are face some
problem to maintain their livelihood except stokists.
Socio-economic condition of retailers are very poor as
they earn small profit from their business in fishing
season but in off season they need to switch another
profession. Concerning the distribution of coastal and
marine fish, marketing system is yet to be developed in
Mohipur Bandor. Primary markets should be free from
the control of stockists to make the market competitive.
Fishermen association should be established to get
proper price of their fish.
Keywords : Fish, Fish Marketing, Wholesaler, Retailer, Protein, Consumer.