This study aims to find and understand the actual phenomena that occur in the Bumdes of Daeng Village related to the management and accountability reporting process. This research is a type of qualitative research using Grounded Theory. Data obtained by conducting direct observations in the field, checking documents, and conducting direct interviews for five months. Data were analyzed with data analysis techniques from data simplification and transformation. The results showed that Political Imaging was the goal of all dramatization actions carried out in the Bumdes of Daeng Village in terms of both management and accountability reporting. This is known based on information from informants and observations made.

Keywords : Management and Responsibility, Flash, Bumdes.