From Communication to Corporate Communication – A New Conceptual Framework Embodied in Strategic Planning

Authors : Ana Sofia Marcelo, Ana Matias, Luis Cardoso

Volume/Issue : Volume 4 - 2019, Issue 11 - November

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The constant social and communication changes are reflected in all organizations, causing changes in communication and following the needs of the context. In corporate communication, we are witnessing a fast evolution following the rise of the Internet and web 2.0 and now approaching web 4.0, a dynamic and intelligent operating system, capable of using and interpreting the information and data available to support decision making. With these changes, communication and corporate communication, in particular, has been developing new trends that impact on communication strategies with a new conceptual framework: the E-Communication.

Keywords : Communication, Corporate Communication, ICT.


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