download_pdf_ijert
Authors : Hemantha Kumara N.V.G.A.

Volume/Issue :-
 Volume 3 Issue 7

Google Scholar :-
 https://goo.gl/DF9R4u

Scribd :- 
https://goo.gl/h6gs6J

Thomson Reuters :- https://goo.gl/3bkzwv

This descriptive study needs to be considered as a library research. Methodological viewpoint used in this research was the “symptomatic reading” forwarded by Louis Althusser. In his recent study, post colonialism / globalism (1998), Ania Loomba pointed out that writing about globalism is old as globalism itself. The scholars who represent the new tradition of globalization studies have come up with a different set of ideas, examples, emphasis and perspectives on the subject. This research examines such ideas and perspectives from a point of view of constructing culture within the globalization discourse. The analysis on the construction to the culture has brought not only the general public but also the serious scholars into the oblivion. The argument, whether the cultural construction could be developed through socialism or by liberal capitalism is still being carried on. Anyhow what is shown in the present globalization process the only path seeking social development is the capitalist neoliberalism, only way left to the betterment of the existing status. This ideology illustrates no other alternative to the construction of better society and better human life. It is clear that there exist six ways of discourses on the cultural construction subject as per the academic context.
Keywords:- Better Life and Society, Cultural Construction, Globalization, Lilliputian Countries, Symptomatic Reading.