Authors : Naman Kamra

Volume/Issue : Volume 8 - 2023, Issue 11 - November

Google Scholar : https://tinyurl.com/48nrua5d

Scribd : https://tinyurl.com/mr3p5znv

DOI : https://doi.org/10.5281/zenodo.10319718

Abstract : This research presents a comprehensive analysis of the intricate relationship between green marketing strategies and environmental regulations in the contemporary business landscape. With the escalating concerns about climate change and environmental degradation, businesses are increasingly adopting green marketing as a strategic response. The study investigates the evolution of green marketing practices, emphasizing the shift from reactive to proactive approaches and the integration of sustainability into core business strategies. Analyzing the impact of environmental regulations, the research explores compliance costs and challenges, the stimulus for innovation and market differentiation, and the critical role of regulations in shaping consumer trust and corporate reputation. Furthermore, this study focuses about challenges and opportunities of green marketing and environmental regulations, including the delicate balance between profitability and sustainability, consumer skepticism and greenwashing, and the potential benefits of collaborative initiatives and industry partnerships. The discussion delves into the roles of governments in shaping environmental policies, incentivizing sustainable practices, and enforcing compliance. Additionally, it explores the influence of consumers, examining the importance of education, the role of social media in shaping perceptions, and the impact of consumer activism on business practices. By synthesizing these aspects, this research paper discloses sustainable business practices, offering guidance for businesses, policymakers, and researchers navigating the dynamic intersection of green marketing and environmental regulations.