The problem of waste accumulation and
management has become a rising concern for India. This
research paper analyses how the waste problem in India
can be solved by prompting changes in the behavioural
patterns of individuals and the society, with a special
emphasis on Municipal Solid Waste (MSW). By
analysing the current situation of the waste management
policies and strategies in India, and people’s
understanding of both, the paper has compiled
information that can change the waste management
system of India. The paper delineates methods of
behavioural nudges and structural changes in
accordance with behavioural insights, through which
India has a high plausibility of seeing a shift towards
pro-environment behaviour in its citizens.
Keywords : Waste Management, Neuroeconomics, Municipal Solid Waste, Policymaking.